01 / Outcome
Reduce phone tag between reception staff and prospective patients.
Plain-language treatment routing that helps patients choose the right appointment type without clinical guesswork.
Healthcare · Concept study
A better patient journey.
Care that fits into a patient’s real week—without front-desk phone tag.
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Wellbeing / CareAPPOINTMENT FLOW ↗
Care that fits your life.
Find an appointment ↗01 / 03The problem
Where things get stuck
Make the first step feel effortless.
Patients searching for care on mobile devices often face walls of clinical terminology, unclear provider availability, and forms that ask for insurance policy numbers before confirming whether the clinic even treats their issue.
Front-desk coordinators spend the first two hours of every morning returning voicemails from the night before, repeating basic preparation instructions, and chasing incomplete patient details.
02 / 03How we shaped it
Clearer by
design.
We structured the experience around the patient’s immediate state of mind: plain-language symptom and treatment pathways first, followed by a calm three-step appointment request flow.
01
Symptom-to-Care Navigator
Guides visitors from a plain-language question ("Routine checkup", "Tooth pain or urgency", "Second opinion") to the exact appointment pathway.
↗023-Step Appointment Request Card
Captures visit type, day/time preference, and basic contact details on a calm Bone White surface with zero visual clutter.
↗03Pre-Visit Readiness Checklist
Interactive confirmation screen showing location details, preparation steps, and one-tap calendar save.
↗03 / 03What changes
Designed for calmer daily work.
02 / Outcome
Capture after-hours appointment intent cleanly with structured urgency context.
After-hours triage and request flow that distinguishes urgent discomfort from routine checkups.
03 / Outcome
Give patients immediate reassurance and clear pre-visit instructions.
Automated pre-visit preparation cards (parking, what to bring, arrival window) delivered immediately upon confirmation.
Next /Start a conversation
Let's make
something better
together.
Tell us what you're working on. We'll help you find a way forward.
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